We knew we didn’t want to sell ads or user data, so we had two options left: cosmetics or content. We now have 150 million users, so timing felt right. “ We wanted to build an amazing platform that people wanted to use every day and we wanted to grow that platform before focusing too much on monetization. “ We’ve actually been mulling the idea for a long time,” Discord chief marketing officer Eros Resmini, told Variety via email.
The move into game sales is designed to extend the reach of the service and find another avenue of revenue. The company is also adding a new universal game-launching tab, which can launch any game on a user’s computer from Discord without having to search for the game or its own launching program.
Discord, the online chat and video service used by 150 million gamers, drops into the video game sales business Thursday with the launch of a beta program that includes both free games for paid membership and a more traditional digital retail store.
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